INTRODUCING THE NEW LOOK FOR BOVEY PARADISO ARTS

We are thrilled to share something exciting; Bovey Paradiso Arts has a brand new look! Our refreshed branding is not just about a new logo or colours; it reflects the vibrant spirit of our community in Bovey Tracey and the exciting future that lies ahead. This visual transformation marks an important milestone in our journey and is a testament to our ongoing commitment to creativity, inclusivity and passion for the arts. 

A NEW CHAPTER FOR BOVEY PARADISO 

Since the beginning of our restoration of the King of Prussia building, Bovey Paradiso Arts has steadily evolved into a community-driven centre for arts, entertainment and connection. While we’re still in the process of opening our doors fully, we’ve already begun to create a space that fosters creativity, community and culture. Whether it’s through our gallery showcasing local artists or our popular film nights. Soon, our new café and restaurant, cinema and auditorium will open, providing spaces where everyone feels welcome. 

As we continue to grow and develop, our vision remains clear: to create a cultural destination where art, film, theatre, workshops, live events and community spirit thrive. Offering something for everyone, Bovey Paradiso Arts will be a dynamic hub in Devon. Our new branding is a reflection of that vision, a vibrant and modern identity that blends contemporary design with the rich history of the King of Prussia building. 

WORKING WITH FRUIT MARKETING 

To bring this new identity to life, we partnered with Fruit Marketing and Out Of Town Studios, who have helped us create a design and set of brand guidelines that truly capture the essence of Bovey Paradiso. These guidelines not only define how we look but also tell the story of who we are and where we’re headed.  

Here’s a look at what’s new: 

OUR LOGO: A SYMBOL OF HERITAGE AND CREATIVITY 

At the heart of our new branding is our redesigned logo, featuring the distinctive LogoMark. Inspired by art-deco design, this symbol is a modern interpretation of our heritage, created by combining the letters “B” and “P.” The LogoMark serves as a constant reminder of our history, while embracing our bold, creative future. It’s a design that speaks to the spirit of Bovey Paradiso and our commitment to bringing art and culture to the community. 

OUR COLOUR PALETTE: VIBRANT AND APPROACHABLE 

We’ve said goodbye to Prussian blue and introduced a vibrant, welcoming colour palette. The new colours reflect the personality of our brand: warm, lively and inclusive. These shades echo the creativity and energy that defines Bovey Paradiso, making the space feel inviting and full of life. 

OUR FONT: CLEAR AND FRIENDLY 

For typography, we’ve chosen the Outfit font family, a modern, friendly typeface that matches the warmth and clarity of our visual identity. With four distinct weights, Outfit ensures our messaging is stylish, easy to read and consistent across all our communications. 

WHERE YOU’LL SEE OUR NEW BRANDING 

We’re excited to begin rolling out our new look across various platforms: 

• New website- Our refreshed website showcases our new branding and provide an even better experience for you to explore all that Bovey Paradiso has to offer.

• Marketing and advertising- Our branding will be used across all marketing materials, including print, digital and social media platforms, to maintain a consistent and engaging presence.

• Building façade- The front and gable end of our King of Prussia building will proudly display our new branding, creating a striking and unified visual identity that reflects the energy of our space.

JOIN US IN CELEBRATING THE NEW BOVEY PARADISO ARTS  

The new Bovey Paradiso experience will be more engaging and immersive than ever before. Whether you’re watching a film in our cinema, attending a theatre performance, participating in one of our workshops or enjoying food and drink with friends in our café, our arts centre is designed to bring people together in a creative and inclusive space. 

This rebranding marks the beginning of an exciting new chapter, and we can’t wait to share it with you. 

Stay tuned for more updates as we continue to build a vibrant cultural destination for Bovey Tracey and beyond.